End users write their own original software reviews based on their own experience with the software. They include both the positive and the bad, and are an invaluable source of information for other software shoppers. However, it is important to know where the reviewer’s experiences are coming from and what their purpose of the software they are reviewing is. Reviewers who aren’t honest can have different reasons, ranging from genuine satisfaction and a balanced experience to untrue motives.

To ensure the accuracy and integrity of an examination, it is essential to conduct the following checks.

Identity Check – Each review is checked for key indicators, such as is 360 total security good the name, job title and email address, to confirm that it was written by a real person. If the reviewer’s identity is not verified the review will not be published. Conflict of Interest Verify that the reviewer is in any way associated with the company being evaluated or directly competing, their review will not be published.

For clients, the same verification and quality control processes are applied to all reviews regardless of the rating or product being evaluated. This ensures that all reviews are treated with respect and without bias.

Vendors are encouraged to respond to all reviews even those with low ratings, as this is a great opportunity to show that they’re listening and are interested in their customers’ feedback. However, vendors should not try to influence reviews by the inclusion of a non-disparagement clause into the terms of contracts with customers, as it is against federal law.